Explainer Videos

Explainer videos are designed to show your ideal customer how your product or service solves their problem, guiding them through the entire journey from problem to solution. These videos are concise, engaging, and often use animation to illustrate concepts clearly.

Common Challenges in Creating Explainer Videos

Simplifying Complex Information

Challenge: One of the main purposes of an explainer video is to make complex information easy to understand. However, distilling intricate concepts into a short, engaging video can be difficult.

Solution:

• Storyboarding: Start with a detailed storyboard to plan how to break down the information step-by-step.
• Visual Aids: Use simple, clear visuals and animations to illustrate complex ideas.
• Expert Input: Collaborate with subject matter experts to ensure accuracy and clarity.

Keeping the Audience Engaged

Challenge: Keeping viewers engaged throughout the entire video is crucial but challenging, especially if the topic is dense.

Solution:

• Concise Script: Keep the script concise and to the point, focusing only on the most critical information.
• Engaging Visuals: Use dynamic animations, graphics, and a consistent visual style to maintain interest.
• Narration and Tone: Employ a professional narrator with a friendly, approachable tone to keep the audience connected.

Balancing Information and Marketing

Challenge: Striking the right balance between informative content and promotional messaging can be tricky. Too much promotion can turn viewers off, while too much information might not drive action.

Solution:

• Value Proposition: Clearly articulate the value proposition early in the video.
• Call-to-Action: Include a subtle but clear call-to-action at the end of the video, guiding viewers on the next steps without being overly promotional.
• Audience Focus: Focus on the audience’s needs and how your product or service solves their problem.

Ensuring High Production Quality

Challenge: Poor production quality can undermine the effectiveness of your explainer video. Common issues include low-quality visuals, poor audio, and unprofessional editing.

Solution:

• Professional Tools: Use professional-grade tools and software for production and editing.
• Experienced Team: Hire experienced animators, editors, and voice-over artists to ensure high quality.
• Quality Check: Implement a thorough quality check process to catch and correct any issues before finalizing the video.

Meeting Deadlines and Budgets

Challenge: Staying within budget and meeting deadlines can be a significant challenge, particularly for businesses with limited resources.

Solution:

• Project Management: Use project management tools to plan and track the production process.
• Realistic Budgeting: Set a realistic budget that accounts for all stages of production, including planning, scripting, animation, and post-production.
• Phased Approach: Consider a phased approach to production, starting with a basic version and enhancing it as resources allow.

Measuring Effectiveness

Challenge: It can be difficult to measure the effectiveness of an explainer video and determine its ROI.

Solution:

• Analytics Tools: Use video analytics tools to track viewer engagement, drop-off rates, and other key metrics.
• Feedback Loop: Collect feedback from viewers to understand their responses and improve future videos.
• Conversion Tracking: Set up conversion tracking to see how the video impacts key business goals, such as lead generation or sales.

LGW Mediaworks is here to help you make great video.

If you’re facing any of these challenges or need assistance with creating an effective explainer video, our team at LGW Mediaworks is here to help. Contact us today to discuss your project and see how we can bring your ideas to life with a compelling explainer video.